“Dona is one of the top professionals in law firm marketing. I have the utmost respect for her.”
--Vickie Spang, CMO, Sheppard Mullin
"Dona is bold, creative and discerning. Her marketing and business development strategies are spot on and the execution is flawless. I would recommend her for any initiative that could use smart, effective counsel."
--Betsy Huntley, former CMO, Choate, Hall & Stewart
"I worked with Dona on the US Law Firm Group's marketing committee where she held the top leadership role. These marketing professionals are at the top of their game. It's a tough group to win respect, let alone lead. No one becomes a respected marketing leader among leading marketers without some serious marketing 'street cred'. And Dona's got that in spades."
-- Eric Dewey, Managing Principal, Group Dewey Consulting
What is the easiest way to get new business? Keep your current clients happy. Expand what you do with them and make them your advocates to drive new business. We know the questions you need to ask to get feedback and expand work. Form client teams. Get better results from your RFP responses. Win more business with presentations based upon client needs. Other business development strategies can include coaching at the individual level, or working with practice groups to help achieve revenue goals by building new relationships and strategically targeting new business. It's hard to get to where you want to go without a plan.
Integrated Communication Strategies
Are you getting the right information to your target audience at the right time? And in a place where they will see it or hear it? We will work with you to determine the right mix of advertising, content marketing, social media, events, sponsorships, and electronic messaging to develop an integrated campaign. By working to develop a strategy you will be confident that you are not being lost in the clutter, or worse yet, not heard at all.
Your brand is what defines you. It is what people think of when they hear about you and it is what differentiates you from your competitors. It is a look, a feel, and a message. Whether you have an established brand or want to rebrand your current image, we can help you put the pieces in place to have a brand that you are confident represents you.
The best way to find out what your customers want is to ask them. Whether you want to know what they think about your existing services or if you want to test new ideas, we can help. We will determine whether you should use online surveys, discussion groups or individual interviews to get the feedback you need.