Principal and Founder
Ms. Stohler is a business professional with over 25 years of leadership experience at the vice president and c-suite level. She has managed a number of administrative functions within an organization including human resources, information technology, business development and marketing. Her industry experience has been in legal services and health care as well as consumer products. While working for an AmLaw 100 firm, she also chaired the United States Law Firm Group marketing committee for 10 years.
Marketing and business development integration for mergers and acquisitions.
Process development for sponsorship budget allocations and approvals.
Developing brands and messaging.
Digital and traditional communication strategies.
Website redesign and updating.
Leveraging business media partnerships.
Messaging and branding strategies.
Establishing processes to execute marketing and business development plans and measure results.
Facilitating planning meetings to develop actionable plans with group buy-in.
Developing communication strategies that resonate with target audiences and increase awareness.
Coaching programs for individual lawyers to help them develop new business.
Client interview processes for feedback and business expansion.
Driving revenue through an increased awareness of the target market.
Communication strategies that utilize a multi-channel approach.
Healthx: Chief Marketing Officer
Ice Miller: Chief Marketing Officer
US Law Firm Group: Chair of Marketing Committee
American Health Network: Vice President of Administration
Methodist Hospital: Executive Director of Marketing
RCA: Operations Systems Analyst
General Motors: Quality Control Supervisor
J.L. Kellogg Graduate School of Management: Leadership Institute for Managed Care Executives
Ball State University: Masters in Business Administration
University of Nebraska, Lincoln: Bachelors in Business Administration
Awards for Excellence:
Legal Marketing Association "Your Honor Awards" for Indiana Inc. 500/5000 Reception, 2010.
Legal Marketing Association "Your Honor Awards" for WFYI Sponsorship, 2010.
Legal Marketing Association "Your Honor Awards" for CEO Survey, 2009.
Legal Marketing Association "Your Honor Awards" finalist for Alumni Program, 2009.
Legal Marketing Association "Your Honor Awards" for electronic newsletter, 2003.
Grow Your Construction Practice, ExecSense Webinar, May 21, 2010.
Grow Your Bankruptcy Practice, ExecSense Webinar, May 19, 2010.
How to Market Yourself as a Bankruptcy Lawyer, ExecSense Webinar, March 6, 2010.
What Lawyers Need to Know About LinkedIn, ExecSense Webinar, March 24, 2010.
Updating Your Client Pitch and PowerPoint Presentations, ExecSense Webinar, February 3, 2010.
How to Market Yourself as an Insurance Lawyer, ExecSense Webinar, January 29, 2010.
How to Create a Personal Brand as a Health Care Lawyer, ExecSense Webinar, January 27, 2010.
How to How to Create a Personal Brand for Lawyers Using Social Media, Speaking Engagements, and Published Articles, Reed Smith Webinar, July 28, 2009.Create a Personal Brand as a Corporate Lawyer, Reed Smith Webinar, August 20, 2009.
LinkedIn for Lawyers, Reed Smith Webinar, June 10, 2009.
Managing Partner Magazine's 3rd Annual Strategic Marketing and Business Development in the Modern Law Firm, "Cultivating and Capitalizing on Your Client Service Abilities," Chicago, IL, 2007.
Legal Marketing Association Midwest Regional Conference, Integrated Marketing, "Listen to the Voice of the Customer," Chicago, IL, 2005.
Legal Marketing Association, Annual Conference, Customer Service Panel Member, San Francisco, CA, 2003.
Improving Marketing Performance, 2010 Thomson Reuters/Aspatore, authored a chapter titled, "What They Want, When They Want it: The Evolution of Marketing Performance Requirements."
The Role of a CMO At A Law Firm, 2008 Thomson Reuters/Aspatore, authored a chapter titled "Marketing and Business Development: Two Key Focus Areas For Law Firm CMOs."
Indianapolis Symphony Orchestra, Chair of Corporate Committee, 2009 – Present.
Phoenix Theatre Board of Directors, 2013- Present.
University of Nebraska Cather Circle Alumni Group, 2012 – Present.
Marian University Byrum School of Business Board of Visitors, 2013 – Present.
WFYI Corporate Campaign Committee, 2013.
Eiteljorg Buckaroo Bash Planning Committee, 2013.
Humane Society of Indianapolis Board of Directors, Chair of Community Development Committee – 2007-2012.
US Law Firm Group Marketing Committee Chairperson, 2002 – 2012.
NCAA 1997 Final Four Marketing Subcommittee Chairperson.
Indiana/World Skating Academy Figure Skating Club Board of Directors, Board President – 1997-2000.