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6 predictions for law firm marketing

Posted on January 24, 2016 at 1:30 PM Comments comments (2)

At the beginning of a new year three things generally happen. People make resolutions to do things differently, many have a plan for what they want to try to accomplish in the coming year, and predictions are made for what the year will bring. Some of the predictions for law firms and their marketing and business development include the death of SEO, more engagement with social media, and a more intense focus on earned media. ...

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Is BD in your DNA?

Posted on October 13, 2015 at 8:05 AM Comments comments (0)

Everyone CAN do it differently

The debate about rainmakers being born not made may never be completely resolved. But if you look carefully within your firm or practice group, you may find that everyone has the ability to generate business. It may just be in different ways. You likely have the young associates, the "I'm too busy" ...

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Learning from Trump

Posted on October 8, 2015 at 2:20 PM Comments comments (0)

  And it's not about his hair

Let's all admit the hair-do would not get high marks in any opinion poll. But, Donald Trump manages to "get it done." Sometimes not in the most politically correct or tactful way. But consider his process and how he manages himse...

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Tell your story. Get more work.

Posted on September 14, 2015 at 2:45 PM Comments comments (1)

  Take a moment and think about conversations you remember well. Or people who immediately made you feel like they were very competent and capable from the moment you first spoke with them. Chances are these people told you a story about something that made sense to you. They gave you an example of something that they recently encountered and made it easy for you to visualize the problem and how they solved ...

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You nailed it

Posted on August 28, 2015 at 11:20 AM Comments comments (0)

  But didn't get hired


You knew you were the best firm for the job, but you didn't get the work. What happened? Key reasons for missing out include limited visibility with the targeted decision-maker, presentations that are mor...

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Your fab 15

Posted on August 20, 2015 at 3:20 PM Comments comments (0)

  People who can help you succeed


Dissecting how you get work, whether from existing client referrals or referral sources, can be an exhausting process. The key is focus. Apparently, there are only 15 people who can make you successful or contribute to your d...

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Share and repurpose

Posted on August 14, 2015 at 10:45 AM Comments comments (0)

  I am a thought leader

 

You don't have to have original thoughts to be a thought leader. In fact, I recently heard a person proclaim that his belief is that there are no longer "original thoughts" just repurposed content. Maybe both of these state...

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Hey coach....How can I make the A team?

Posted on August 7, 2015 at 3:50 PM Comments comments (0)

Business Development training and individual attorney coaching can be a sizable investment for law firms. It's important for law firm leaders to articulate and clarify the benefits of training and coaching. There are two kinds of benefits to business development training: 1.The economic benefits which can be tracked and are often expressed as Return on Investment (ROI) and, 2. The cultural benefits which are more difficult to ...

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Website mistakes: Are they on your site?

Posted on August 5, 2015 at 9:35 AM Comments comments (0)


 

No matter what size firm you are, your website is your window to the world. Like it or not, a firm’s website has become the way your prospects and probably current clients evaluate and validate their choice to hire you to help them with their legal problems. You don’t need to break the bank to have a decent website that looks good, says what you do, is easy to navigate and allows p...

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Jell-o and a hammer

Posted on August 3, 2015 at 9:15 AM Comments comments (0)

 Surviving the new normal

Trying to keep up with all the changes in the legal profession along with all the things your clients want, or think they want, can be like trying to nail Jell-o to the wall. The key is to focus on the things your client really values, use technology to make things ...

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